Capturing Value

Angus University marketing session brings together seedstock producers, commercial cattlemen and industry representatives.

It’s easy to get stuck in the mindset of, “Well, that’s how we’ve always done it.” Fortunately, change and innovation run aplenty in the cattle business. 

In November, the 2023 Angus Convention’s Capturing Value panel discussed marketing strategies for seedstock and  commercial cattlemen and how they can work together to increase profitability.

The panelists — Travis Mitchell with Clemson Extension, South Carolina Cattlemen’s Association and Mitchell Farms; Lydia Yon, Yon Family Farms; Tracy Woods, 44 Farms; and Doug Stanton, IMI Global — encouraged producers to take advantage of value-added programs and to stay informed about industry trends and opportunities.

Together they represented a variety of experiences and marketing strategies, having worked with producers from across the United States, whether selling at local livestock auctions or large video sales, and of varied herd sizes. [READ MORE]

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