Capturing Value

Angus University marketing session brings together seedstock producers, commercial cattlemen and industry representatives. It’s easy to get stuck in the mindset of, “Well, that’s how we’ve always done it.” Fortunately, change and innovation run aplenty in the cattle business.  In November, the 2023 Angus Convention’s Capturing Value panel discussed marketing strategies for seedstock and  commercial cattlemen and how they can …

The Yon Legacy – By Megan Silveira, Assistant Editor, Angus Journal

The work of the primarily Angus operation in South Carolina gained the attention of the Beef Improvement Federation for their dedication towards genetically improving the seedstock sector of the beef industry. Family. Commitment. Value. Three words that describe one of the most progressive and passionate Angus operations in the business. Built on a foundation of customer service and dedication to …

Yon Family Farms Named BIF Seedstock Producer of Year

The Beef Improvement Federation (BIF) recognized Yon Family Farms, Ridge Spring, South Carolina, as the BIF Seedstock Producer of the Year Award on June 10 during the group’s annual meeting and symposium online. This national award is presented annually to a producer to recognize their dedication to improving the beef industry at the seedstock level. The Yons are first-generation cattle …

The Angus Report: Trading Places

A rancher and chef trade places for a day to learn from each other’s work. Visit, for more from the American Angus Association.

The Angus Report: Yon Family Farms

Cattle producers like Kevin and Lydia Yon, Yon Family Farms, Ridge Spring, SC, rely on DNA information from the Zoetis HD 50K test and genomic-enhanced EPDs to make the best possible selection decisions. This informational segment is brought to you by our friends at Zoetis. Visit or for more information.